Time on hand
By Katie Pfeffer So, you want to buy a luxury watch. And you want the best quality for your investment and you do not want to be duped. What things should you look for when it comes to purchasing this soon-to-be-precious timepiece? Budget Even if money is no object, the first thing you want to consider when buying a luxury watch is how much should your first investment be? Depending on the features you want, you can buy a watch for as little as $600 or as much as $6 million. It is your investment. How much do you want to put into it the first time around? Investment versus style Luxury watches are like the vehicles of the fashion industry. Once paid for, there is a high probability of depreciation. This does not mean a watch cannot be a good investment. It does mean your watch should be seen as what it is: a piece of jewelry meant to accessorize your wardrobe and keep time. With that in mind, what speaks to you? Which timepiece would you most proudly display on your wrist every day? These are meant to be enjoyed. Not meant to be stuck in a drawer in hopes of accumulating value. Lifestyle What kind of life do you have? Are your days spent working in an office or is your life filled with non-stop adventure? If the latter, you do not want to invest in a fragile piece that will shatter with your first rough and tumble moment. Brand The top luxury brands are as follows. Each is known for different qualities. Which style fits you and your lifestyle?
- Patek Philippe: This brand probably will not be the name on your first watch, but who knows, maybe it will be. Known as one of the most-high-status Swiss watches, Patek Philippe are highly valued for the complexity of their mechanical watches.
- Audermars Piguet: Founded in 1875 by Jules-Louis Audemars and Edward- Auguste Piguet and located in Le Brassus, Switzerland, Audermars Piguet is known for creating elegant and stylish timepieces that are highly complex.
Drive time
- A Lange & Söhne: Based in Glashütte, Germany, A Lange & Söhne are known for crafting exceptional masterpieces that are unique and sometimes unusual.
- Vacheron Constantin: Created in 1755 by Jean-Marc Vacheron, the brand has become associated with the Richemont group. Vaheron Constantin is known for crafting watches that are elegantly graceful.
- Ulysse Nardin: Since being acquired by Rolf Schnyder, Ulysse Nardin has won 4,000 first prizes and 18 gold medals for the designs of its Marine chronometers style. This is a top design for those who enjoy yachting or any naval look.
- Rolex: Based in Geneva, Rolex is perhaps the most well-known luxury watch brand. Especially for its vintage models and investment value.
- Jaeger-LeCoultre: Founded by Antoine LeCoultre, this Swiss brand is known for crafting some of the most complicated wristwatches. It is especially known for being one of the best in-house movement manufacturers. Its high-end pieces include the Atmos, Joailleric, Duoplan, Menovox or the Reverso.
- Girard-Perregaux: Founded in 1791 and headquartered in La Chaux de Fonds, Switzerland, Girard-Perregaux is known for its classic design and high-end quality. Some of its most amazing movements are the Girard Perregaux 1966, Vintage 1945 and the Laureato Evo.
- Blancpain: Founded by Jehan-Jacques Blancpain and now owned by the Swatch Group, this is one of the oldest watchmaking companies in the world. It is renowned for producing the smallest and thinnest movement in the world. Based in Biel, Switzerland, it produces 30 watches per day.
- Brequet: Founded in Paris in 1775 by Abraham-Louis Breguet and currently also owned by the Swatch Group in Valée de Joux, Switzerland, Brequet is known for its well-designed and elegant watches.
It's complicated