Adam Rivietz is cofounder and chief strategy officer of #paid
By Adam Rivietz In the world of public relations and social media, pitching is a common tactic that is used across the board. If you are not familiar with the term, pitching is essentially the action of offering your idea to someone else in the hopes that they will be on board with what you want to do. Some methods of pitching include:
- A PR agency pitching a client that it represents to a magazine editor so that its client is included in next month's issue
- A consulting agency pitching its expertise to a brand to showcase why its skill set is valuable and should be hired
- A content creator pitching an upcoming trip to a hotel for free accommodations in exchange for content