Mulling with millennials
Leading experts across different luxury sectors, advertising and marketing, retail, digital and technology were bold and insightful in where and how they saw the luxury business evolving.
Here, from among the 167 opinion pieces that Luxury Daily ran in 2018, are some worth reading again. They are listed in the order of most recently published.
Copyright considerations for Web developers and content creators
December 28, 2018
Almost all content found online – and offline, for that matter – is subject to copyright protection. This means that the copyright for almost every pixel you encounter, whether graphic or text, is “owned” by someone else.
5 challenges stumping luxury fashion
December 10, 2018
By ANA ANDJELIC
Luxury fashion’s biggest internal challenge is its outdated organizational structure.
Most common misconceptions about GDPR and data processing
October 23, 2018
Organizations must now reconsider whether or not they are governed under the laws of GDPR, as it is likely that they are.
Quality, experience and loyalty: Why brands need to get into a luxury consumer’s mindset
October 8, 2018
By BEN PASK
Research shows that across sectors, what makes consumers lose trust in brands – and, therefore, become less loyal – is poor product quality, followed by price increases and poor customer service.
Retail’s future in 9 demographic trends
September 12, 2018
Nine macro-demographic shifts are shaping the destiny, opportunities and challenges for retailers. Retailers cannot escape them.
Luxury brands must focus on destination in ecommerce journey
June 8, 2018
When delivery does not align with expectation, and direct sales are poorly executed, there are repercussions.
Luxury spending feeling a lot like 2007?
May 31, 2018
Across the globe, affluent consumers whose numbers and wealth are growing at a phenomenal pace are experiencing an uneasy sense of déjà vu.
Luxury brands must start investing in Gen Z – now
May 24, 2018
As their wallets start to catch up to the magnitude of their influence, luxury brands need to pay attention and invest in Gen Z.
Chasing status: Keeping up with the changing definition of premium
April 20, 2018
You may not associate the rise of Uber, Airbnb and Amazon with premium living – at first. But actually, getting exactly what you want and when you want it at the tap of an application challenges an idea at the heart of traditional premium and luxury brands.
7 critical areas for store-channel improvement
April 13, 2018
The Luxury Institute recently held its second round of intimate and confidential individual interviews with top-performing in-store sales associates across the spectrum of top-tier luxury and premium brands. It also crosschecked the findings with store managers and retail heads to confirm the results.
“Being” and “Becoming” merging in transformational economy
March 14, 2018
By JASMINE BINA
We are seeing a change in the modern consumer that our current brand frameworks are not capable of addressing.
Luxury’s online/mobile future revealed in 5 brands
March 6, 2018
Too many luxury brands are not thinking about the technology. They are thinking about product, which is important, but they have to understand how their brand is being consumed differently than it used to be consumed.
7 tips to survive the retail apocalypse in the Amazon Age
February 27, 2018
By EVAN TENNANT
According to a recent survey, consumers are shopping online almost as much as they are shopping in retail stores.
Are you really a digital business, or just faking it?
February 16, 2018
The reality is that the presence of ecommerce does not alone constitute a digital strategy. A retailer can operate a commercial Web site in a very analog way with no hope of achieving digital scale.
Disruption: 6 insights to help luxury brands stay desirable
January 17, 2018
A recent IPSOS survey found that 65 per cent of Europeans complain that the prices of luxury goods have increased significantly without any real quality improvements.
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