Stars War: It’s Gucci vs. Louis Vuitton
Two of the top luxury brands worldwide have wildly different brand strategies. The question is, who will prevail?
Search Results for:
Hermès brings consumers into its creative experience
French apparel and accessories group Hermès is combining artful film marketing with experiential tactics through a new event.
Nordstrom tops other luxury retailers for emotional intelligence, relationship building
According to a survey of affluent consumers, department store chain Nordstrom has more emotional intelligence than its competitors.
Building brand affinity via personalized, cross-channel strategies
Marketing for luxury brands, in particular, requires a unique approach, since conventional, massmarket brand promotion methods are less applicable. After all, luxury retailers traditionally exude the belief that the brand’s prestige and desirability should speak for itself.
Fewer new taxes on foreign buyers expected over next year: report
Many real estate markets across the world are likely to see an increase in foreign buyers, as fewer new taxes are expected compared to past years.
International order in jeopardy as nationalist growl turns to roar
Now is the time for most luxury marketers to set up a team reporting directly to the CEO to handle a potential post-globalization world.
Luxury automakers gather at Goodwood Festival
The 2018 Goodwood Festival of Speed is the starting line for several luxury automakers looking to show off their brand prowess through a variety of installations and displays.
China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
If you were hopeful that China would rein in the counterfeiting of luxury goods, think again.
Education essential to spur sustainable consumer behavior
As luxury companies strive to be more sustainable, a key part of their efforts should revolve around consumer education, according to a report from Fashionbi.
Trade tensions deal a blow to luxury stocks
Luxury stocks took a hit in June with uncertainty surrounding looming trade wars between the United States and other nations creating a cloudy outlook for global business.