Musicians boost Balenciaga’s earned media in April
Kering-owned Balenciaga saw its earned media value rise 38 percent year-over-year in April, thanks to mentions from recording artists including Nicki Minaj.
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Travel is top universal passion among affluents
Affluent consumers are united in a shared affinity for travel as experiences become more important than things.
Young HNWIs in US put values over value
Luxury brands need to consider their social and environmental impact, not only for their own values but to attract affluents who are more concerned with social contributions in terms of legacy.
Try-before-you-buy services could shift spending online
Three-quarters of consumers are interested in being able to see and try on merchandise before making a payment, according to a new report from Klarna.
Art Basel highlights intersections of art with luxury, technology
As the art world descends on Basel, Switzerland for Art Basel, luxury brands are getting in on the action.
Waldorf Astoria’s new digital campaign is inspired by consumer data
Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.
Young investors far more environmentally, socially conscious than older counterparts
Young high-net-worth individuals differ from their older counterparts in key ways, from a greater emphasis on international holdings to placing less of an importance on financial education.
Instagram overtakes YouTube as top influencer channel for beauty
Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.
Luxury brands must balance between tradition and innovation
NEW YORK – There are two pillars of luxury that brands must be able to balance: heritage and modernity.
How competitive brands can work profitably together
The smartest luxury marketers understand that all luxury brands share 60 percent of the best customers, just not the same 60 percent.