Luxury needs to adapt to changing values, demographics
Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies.
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Are brands misunderstanding Instagram engagement?
Instagram was never meant for brands. Instagram started off as a network for people to share images with other people.
Bonhams to auction art to aid Grenfell victims
Auction house Bonhams is supporting the victims of London’s Grenfell Tower fire through art.
Fragrance ad spend drops from holiday season to Valentine’s Day
French atelier Christian Dior remains the biggest advertising spender for marketing on television two quarters in a row within the fragrance segment.
Loyalty, consumer data will drive future online luxury spending
NEW YORK – Chinese consumers play a massive role in the luxury business right now and make up a key part of how brands can accurately identify who their consumers are today.
Piaget, Hublot get close to U.S. consumers, supporting watch exports
As the watch industry continues to struggle within the United States, Watches & Wonders is giving watchmakers a platform to unveil their new designs for the first time in the country.
Affluent millennials look to cruising for deals and multi-destinations
Millennials’ thirst for adventure and experiences coupled with a lack of funds has cultivated a surprising interest in cruising.
Lexus, Porsche top list of most dependable cars in the US
Mass-market auto brands are closing the gap on luxury brands in terms of dependability and a lack of problems in cars that are three years old.
Are you really a digital business, or just faking it?
The reality is that the presence of ecommerce does not alone constitute a digital strategy. A retailer can operate a commercial Web site in a very analog way with no hope of achieving digital scale.
Global fashion industry complicates “made-in” claims: Fashionbi
Country of origin is a key positioning tactic for luxury products, but growing globalization in the fashion industry is making it more difficult to differentiate the geographic source of goods.