Jenn-Air New York showroom
Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.
Jenn-Air is producing the event in its New York showroom for the Parents, Friends and Family of Lesbians and Gays (PFLAG). By partnering with a nonprofit, Jenn-Air will be able to show its care for the community, boosting its corporate social outreach.
Cooking for a cause
Consumers can purchase tickets to “Hot!” for $100. At the event July 23, attendees will be served seasonal bites and cocktails provided by Stoli.
Event promotional image
There will be a silent auction of food and wine items, and Jenn-Air is providing gift bags for attendees.
PFLAG used its Web site and social media to tell its 200,000 members about Jenn-Air’s involvement.
Facebook post from PFLAG
Other interior brands have aligned themselves with a cause to show their interest in their communities.
During Architectural Digest’s Home Design Show, a number of brands took the opportunity to align themselves with a cause.
Barneys New York, Roche Bobois, Ralph Lauren Home, Diane von Furstenberg and Calvin Klein participated in Design Industries Foundation Fighting AIDS’ Dining By Design event, for which they each created a design installation. For these brands, this event balances philanthropy with the opportunity to have an artistic display at a large home interior show (see story).
This is a cause that Jenn-Air supports more than one night, lending more authenticity to the alignment. During Pride Month, Jenn-Air also took the opportunity to let consumers know of its longstanding perfect score from the Human Rights Campaign, which also works to secure equal rights for LGBT individuals.
Facebook post from Jenn-Air