American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

What does Texas federal court overturn of FTC ban on non-competes mean?
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba
How can Cartier enhance its in-store, digital client experience?

Shopping habits, expectations evolve as consumers return to stores: Mood Media
Embracing installment plans, incrementality and in-store sales attribution
What will successful ecommerce marketing look like in 2022?

Introducing Luxury Women to Watch 2022
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
Challenges and opportunities that deliverable-based pricing represents to marketing

In-car tech experience should match iPhone’s: Edenspiekermann CEO
Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic
Bulgari supports historic preservation in new exhibit

Loews streamlines digital, hybrid event offerings for corporate travelers
Pandemic likely to lead to resurgence in luxury wellness travel
Hugo Boss inspires efforts toward sustainability in new campaign

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NetJets takes further steps to improve carbon footprint
British luxury brands look to overhaul UK policies as pandemic woes deepen

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Connecting with customers where they are during challenging times
Despite weariness about in-store shopping, consumers ready to spend this holiday season

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now