Promotional image for Fashion's Night Out in London
Condé Nast-owned British Vogue is showing its involvement in the fashion community by hosting Fashion’s Night Out in London Sept. 10.
For 2015, Fashion’s Night Out will be celebrated on London’s Regent Street, the heart of its fashion center. Since 2009, style-savvy consumers have attended Fashion’s Night Out in a host of cities such as Amsterdam, Istanbul, Seoul, Mexico City and Tokyo.
Party on
The Vogue-hosted Fashion’s Night Out on Sept. 10 has been dubbed “Vogue Loves Regent Street” and will be a celebration of shopping and style.
In a statement announcing the event programming, editor of British Vogue Alexandra Shulman said, “We’re delighted to be celebrating Fashion’s Night Out for our seventh consecutive year, and as the center of London’s retail heartland it made perfect sense to focus our activity with Vogue Loves Regent Street. We hope thousands of shoppers will once again join us to celebrate the street’s exciting mix of designer and high-street brands.”
Vogue Loves Regent Street will see activities taking place from Oxford Circus to Piccadilly. The event will be partnered with luxury brands, high-street retailers, independent boutiques and local eateries for the night’s programming.
London's Regent Street
Paul Lorraine, the general manager UK and president of the Regent Street Association, said in a statement, “The retailers are delighted that Regent Street, ‘The Mile of Style’ and London’s premier shopping street, will be hosting Vogue Loves Regent Street as part of our Fashion and Design Month, having supported Fashion’s Night Out since its inception. Regent Street is synonymous with style, as the first purpose built shopping street in Europe and now home to international fashion brands including Burberry, Longchamp, Jaeger-LeCoultre, Hackett, Karl Lagerfeld, Coach, Aquascutum and Watches of Switzerland.”
Although on “hiatus” in the United States since 2013, Fashion’s Night Out once generated buzz in the states with events, contests and ecommerce shopping experiences (see story).