Moët Rose Imperial
French luxury conglomerate Moët Hennessy Louis Vuitton is furthering its mission to support education by partnering with the Ecole Ferrières.
LVMH’s spirits arm, Moët Hennessy, signed a partnership recently with the school that opened its doors outside Paris on Nov. 3. Moët Hennessy’s partnership with Ecole Ferrières continues the conglomerate’s dedication to transmitting and preserving French excellence.
Learning curve
As with Moët Hennessy’s ideology of honoring and preserving its heritage, Ecole Ferrières aims to be “the international benchmark for excellence a la française.” The school will offer courses in hospitality, gastronomy, wine and luxury.
Along with a common mission, Moët Hennessy and Ecole Ferrières share key values including tradition, innovation, sharing and the transmission of savoir-faire.
Inaugural class of Ecole Ferrières
Ecole Ferrières’ first class will see 35 students that have been nicknamed the “Moët Hennessy cohort.” Students will have opportunities to attend master classes taught by Moët Hennessy employees as well as an internship program vetted by LVMH brands.
To show additional support for the inaugural class, Moët & Chandon and Krug invited students to discover the world of wine and winemaking at their cellars.
LVMH has a number of partnerships with professional schools to cull talent as well as support industry.
For example, LVMH is helping to train the engineers of tomorrow by participating in the Ecole Centrale Paris engineering school’s Supply Chain management chair.
Specialists from LVMH brands, as well as companies Carrefour, Safran and Sanofi, will be involved in the Industrial Engineering curriculum at the school, and will also provide hands-on training through internships. Luxury brands often have trouble finding the right talent to fill particular roles, so this partnership will begin to develop long-term relationships with those who might be able to work with the conglomerate in the future (see story).
Also, LVMH Moët Hennessy Louis Vuitton will support 20 École Supérieure des Sciences Économiques et Commerciales business school students for the 25th year running.
ESSEC’s program aims to teach and train individuals interested in joining the luxury industry, and with the LVMH-ESSEC chair the French conglomerate is incorporated into the student’s curriculum. LVMH is able integrate the students’ learning with brand styles and techniques, breeding the new generation of potential executives (see story).