Vogue Café at Westfield London
Magazine publisher Condé Nast has opened a Vogue Café at the Westfield shopping center in London as the title continues to celebrate its centennial in the market.
The pop-up Vogue Café is the first of its kind to be staged in London and marks the first venture to include the involvement of Condé Nast International restaurants based in Western Europe. By extending the lounge concept to London, British Vogue has another outlet to celebrate its 100th year anniversary with its audience in person.
Drink and dine in style
Opened as of June 27, the Vogue Café is temporarily taking over the L’Orchidee space within Westfield White City’s luxury offering, The Village. Given Vogue’s coverage of high-fashion and discerning audience, the setting within The Village will ensure the publication’s pop-up cafe receives the appropriate foot traffic.
“Westfield is thrilled to be working closely with Vogue once again to host Western Europe’s first Vogue Café at The Village, Westfield London,” said Myf Ryan, CMO of Westfield UK and Europe, in a statement. “We are honored to be part of the 100-year celebration of Vogue, and the pop-up cafe will allow our shoppers and diners to celebrate the centenary in a really unique way.”
Visit the new Vogue Café pop-up this week to drink & dine in style! #VogueCafeLondon ☕? https://t.co/FylzodDwuy pic.twitter.com/Jm7cZmQqgJ
— Westfield London (@westfieldlondon) June 28, 2016
Bringing the centennial to life, Vogue Café will showcase a number of British Vogue covers from throughout the last century. Also, the pop-up will serve a speciality Vogue 100 Champagne cocktail and Vogue 100 Punch.
Guests will also have the opportunity to enjoy traditional English afternoon tea served with a menu of macarons, snacks, finger sandwiches, sweet treats, hot drinks and other beverages.
“What better location for us to celebrate the fashion-forward foodie than London, with its thriving culinary and style scene,” said Gary Robinson, Condé Nast International’s director of restaurants. “The chance for us to honor British Vogue’s centenary was an exciting opportunity, and the perfect moment for a CNI restaurant venture in Western Europe.”
Vogue Café will be open through the summer and is scheduled to close Sept. 25.
Vogue Café seating area
Other Vogue Lounges are located in Moscow, Dubai, United Arab Emirates and Kiev, Ukraine. In addition, Condé Nast International has licensed the GQ Bar in Dubai and Tatler Club in Moscow.
Condé Nast International’s restaurant concept began a number of years ago to help the brand enter into new and emerging markets where its publications may not have a local presence (see story).