Partnering with WeChat, Chanel implemented electronic, QR code-based ticketing for its “Paris in Rome” show May in Beijing. This eliminated the long lines and created a streamlined and elegant entry process for Chanel’s guests
With more than 700 million users, WeChat has evolved over the years from becoming China’s most popular mobile messaging app to emerging as a mini operating system on its own that is integral to the daily lives of Chinese consumers. The luxury industry has quickly caught on: while only about half of global luxury brands had a WeChat account two years ago, now over 90 percent of them maintain official accounts on the app. Many brands new to WeChat have a wide range of opportunities to realize the app’s full marketing and customer service potential. To offer more in-depth insights on how luxury in particular can strategize to engage consumers and make sales in a WeChat-dominated world, Jing Daily released its new report, “Luxury on WeChat 2016.” Looking at how the industry has been using WeChat for marketing, interactive apps, publishing, customer service, ecommerce, and more, the report dives deep into the app’s latest technological developments and regulations, featuring interviews with top experts in the field and luxury case studies.
JIng Daily's Luxury on WeChat 2016