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Millennials’ thirst for adventure and experiences coupled with a lack of funds has cultivated a surprising interest in cruising. While many experts would assume that millennials’ enthusiasm for unique experiences in travel would call for an aversion to cruising, JD Power has found that this is not the case. They may desire to see the world, but their money values and previous experience with family on cruises has resulted in 94 percent of consumers saying they are likely to take a cruise soon.
“What we are seeing in this report is the broadening popularity of cruising – already the fastest-growing segment of the vacation industry – and that cruise vacations are becoming the vacation of choice for travelers across income levels, demographics and age groups, including millennials," said Roger Frizzell, chief communications officer for Carnival Corporation, who published the report.
"The report also reveals the strong loyalty cruisers feel for their favorite vacation, with nine out of 10 saying they will likely cruise again, showing just how impactful and memorable a cruise experience can be," he said.
"The findings reinforce our strategic goal to consistently exceed guest expectations, and the data shows that cruising is a great vacation option at an exceptional value, with offerings ranging from contemporary to premium to ultra-luxury that really fit any travel preference, style and budget," he said. Cruising with millennials Even affluent millennials are well versed in the act of saving money, since there are so many outlets to find good deals today. Cruising is allowing these young consumers to act on their aspirations to see a variety of destinations, while also keeping the bill low. A survey from JD Power, used to comprise the 2018 Cruise Travel Report for Cruise Lines International Association, shows that cruising was the top vacation choice in all age groups. However, responses of “definitely will” or “probably will” were most seen with millennials.![](https://americanmarketer.com/wp-content/uploads/2017/06/Ritz.RC-yacht-collection-Exteriors-465.jpg)
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“As more millennials experience the premium and luxury categories of cruise travel, they are becoming a growing share of those segments, creating positive impacts and great opportunities for our brands," Carnival's Mr. Frizzell said. "Many of our cruise guests, including millennials, are looking for memorable experiences on vacation, including new adventures, personal enrichment, exploring exciting destinations, enjoying fine dining and entertainment and being treated to top-notch service.
"And regardless of price point, all of our guests want value for their hard-earned vacation dollars," he said. "More millennials are discovering that our premium and luxury lines offer a very unique way to experience the world in a luxury setting with great service, while also benefitting from the convenience and value of cruising, so we are seeing a new generation of luxury cruisers emerge.”