British department store Fortnum & Mason is celebrating the nominees of the 2015 EE British Academy Film Awards Feb. 8 with an exclusive tea blend.
As the official tea sponsor of the awards ceremony, Fortnum & Mason will be honoring the nominees, as well a key part of its identity as a British purveyor. To include its consumers in the festivities, Fortnum & Mason has devised two social contests that combine its limited-edition tea and the BAFTA awards.
And the tea goes to…
Fortnum & Mason announced its role as the tea sponsor of the BAFTAs on social media with a post that showed off its red carpet-themed window displays and a contest built around the awards ceremony.
For the occasion, Fortnum & Mason and the British Academy will select one winner and a guest of their choice to walk the red carpet at the BAFTAs, watch the ceremony at the Royal Opera House and enjoy a three-course meal and overnight hotel stay. To enter, consumers fill out a contact form and give a reason why attending the awards would make for a special day.

Fortnum & Mason BAFTA tea promotional image
Fortnum & Mason is also offering another way for consumers to interact with the department store and the BAFTAs by giving away the official awards nominee goodie bag to a select individual.
Consumers must simply like Fortnum & Mason’s Facebook page and share the post to enter. Items in the goodie bag include gifts from Hackett London, Lancôme, The Savoy Hotel and Evian. The goodie bag also includes Fortnum & Mason’s “glamorous brew” for the BAFTA awards, a black tea with notes of orange.

2015 BAFTA goodie bag with Fortnum & Mason tea
Fortnum & Mason often incorporates its blends and afternoon tea service into its initiatives to maintain a heritage link.
For instance, Fortnum & Mason invited consumers to enjoy some ice skating and tea as the weather cooled. The retailer teamed up with the cultural center Somerset House to offer guests the “Skate & Afternoon Tea” package (see story).
{"ct":"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","iv":"816cb9c3d9d93b76e75f09f57965f839","s":"76997a0d9cbdfa20"}