American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Exploring the cultural cost of Black business acquisitions
Determining retail point-of-sale investments with a measured approach
5 reasons to advertise on TikTok

What does Texas federal court overturn of FTC ban on non-competes mean?
How AI can limit damage from fraudulent claims targeting luxury retailers online
4 ways predictive messaging can elevate your campaign

How AI empowers audio marketing
3 ways AI helps advertisers measure campaigns better
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba

How we did it: Reaching advertisers with advertising in new ways
How brands can improve return on ad spend with partnerships
9 counterintuitive trends in AI

How small businesses can optimize digital marketing
Buyer signals that matter and how retailers can use them
Smart strategies for a successful 2024 gift return season

AI will make analytics an essential input to creative
How marketers should look beyond third-party cookies with Google Chrome phaseout
Measuring the impact of holiday sales on US small business

Brands should combine online media with offline channels for consumer attention
Comfort is No. 1 aspirational luxury as younger consumers stress
Debunking 6 common market research myths

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now