One could argue the CMO has to be the most well-rounded member of the C-suite, able to hold court with technical people as well as with non-technical people, across all areas of the business as well as the industry as a whole.
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One could argue the CMO has to be the most well-rounded member of the C-suite, able to hold court with technical people as well as with non-technical people, across all areas of the business as well as the industry as a whole.
More than a strategy, customer obsession is a business model.
The sooner that chief marketing officers realize that networking is a part of their job, the better off they will be.
The best way to identify purpose is not making up a new one but rediscovering the reason for the brand’s existence in the first place. What problem was it created to solve? Why?
In a weird twist of human nature, we overestimate the threats and underestimate our strengths in a typical SWOT analysis.
For luxury brands to resonate, understanding individual customer definitions of luxury is crucial, per a new Horizon Media study.
For luxury brands to resonate, understanding individual customer definitions of luxury is crucial, per a new Horizon Media study.
Seventy percent of small businesses would be willing to pay more to access AI and automation.
These days, there is almost always a robotic gatekeeper standing between your resume and an actual human’s eyeballs.
Making decisions based on internal opinion versus getting an objective, outside view from relevant prospects and customers has led more than one company to throw good money after bad on product development and marketing.
Regulators have taken a statute that focused on bricks-and-mortar locales and applied it to digital goods and services, such as websites, mobile applications, kiosks and other technology.
Understanding where each customer is in their purchasing journey and where they are getting stuck or abandoning the experience is a huge benefit to retailers.
While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.
Information and communications technology alone will comprise almost 14 percent of the world’s total carbon emissions by 2040 – up from just 1.5 percent in 2007.
Rather than looking top down to start with brand visibility, Tesla and Airbnb looked bottom up to start with consumers.
The demand for a more adventurous, deluxe lifestyle is driving baby boomers –150 million in Europe and America, according to recent census data – to look abroad for second or third homes.
In the United States, there is essentially no limit to the amount of data companies can collect, and few limits on how they can use it.
Consumers in Europe are more guarded than those in Asia or the United States. But Asians are more unforgiving over breaches of trust in corporate behavior.
