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Smart strategies for a successful 2024 gift return season
January 23, 2024 By

As marketers, our reflex is to get returners to purchase something else ASAP. That is not always going to drive the most lifetime value or retain the customer.

AI will make analytics an essential input to creative
January 22, 2024 By

For advertisers, the question of putting in the best possible prompts that will lead to more performant content will be absolutely critical.

How marketers should look beyond third-party cookies with Google Chrome phaseout
January 22, 2024 By

With Chrome finally closing the book on cookies, retailers must find effective alternatives to compete.

Measuring the impact of holiday sales on US small business
January 10, 2024 By

The latest figures from Adobe Analytics show that from November to December 2023, U.S. consumers spent more than $222 billion while shopping online.

Brands should combine online media with offline channels for consumer attention
January 10, 2024 By

The impact of the brand message is larger, more important by association in non-mobile environments.

Ecommerce’s pitfalls: Diving into FTC’s mail order rule
December 5, 2023 By

The online retail landscape is not without its challenges, and the Federal Trade Commission has recently spotlighted one such case involving Hey Dude Inc., an online shoe retailer.

CMO must excel in 4 key areas for corporate storytelling, growth
November 28, 2023 By

One could argue the CMO has to be the most well-rounded member of the C-suite, able to hold court with technical people as well as with non-technical people, across all areas of the business as well as the industry as a whole.

Are you customer-obsessed? Here is why you should be
September 29, 2023 By

More than a strategy, customer obsession is a business model.

How to install purpose in your brand and company
September 14, 2023 By

The best way to identify purpose is not making up a new one but rediscovering the reason for the brand’s existence in the first place. What problem was it created to solve? Why?

Roadmap from midcareer professional to entrepreneur
September 13, 2023 By

In a weird twist of human nature, we overestimate the threats and underestimate our strengths in a typical SWOT analysis.

What US small businesses think about AI
August 31, 2023 By

Seventy percent of small businesses would be willing to pay more to access AI and automation.

5 ways to optimize your resume for AI tools that recruiters use
August 30, 2023 By

These days, there is almost always a robotic gatekeeper standing between your resume and an actual human’s eyeballs.

Debunking 6 common market research myths
August 25, 2023 By

Making decisions based on internal opinion versus getting an objective, outside view from relevant prospects and customers has led more than one company to throw good money after bad on product development and marketing. 

Is your app ADA compliant?
August 4, 2023 By

Regulators have taken a statute that focused on bricks-and-mortar locales and applied it to digital goods and services, such as websites, mobile applications, kiosks and other technology.

Using AI to enhance retail experiences
July 27, 2023 By

Understanding where each customer is in their purchasing journey and where they are getting stuck or abandoning the experience is a huge benefit to retailers.

Harnessing AI: How to mitigate risks
July 24, 2023 By

While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.

Green IT: Next era of enterprise tech is sustainable
July 18, 2023 By

Information and communications technology alone will comprise almost 14 percent of the world’s total carbon emissions by 2040 – up from just 1.5 percent in 2007.

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down
July 17, 2023 By

Rather than looking top down to start with brand visibility, Tesla and Airbnb looked bottom up to start with consumers.

Leveraging emerging, overseas real estate markets for retirement
July 13, 2023 By

The demand for a more adventurous, deluxe lifestyle is driving baby boomers –150 million in Europe and America, according to recent census data – to look abroad for second or third homes.

One overlooked element of executive safety: Data privacy
July 6, 2023 By

In the United States, there is essentially no limit to the amount of data companies can collect, and few limits on how they can use it.

Engineering Las Vegas hospitality for CX and efficiency
June 26, 2023 By

As the hospitality industry continues to evolve, technology plays a vital role in enhancing guest experiences, optimizing operations and improving overall efficiency.