American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

A day in the life of a luxury consumer in 2027
5 things marketers still are not doing right with mobile
AI will end the screen age. Plus 6 other tech trends changing luxury

What new luxury means to millennials
Sharing the wealth of the sharing economy
How can luxury brands win in a hyper-competitive market?

We have reached peak complexity. Now what?
Wealth transfer attrition: How to protect your heirs
End of keywords. Enter visual search

Luxury brands need a comprehensive search strategy
From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
3 different ways to experiment with mobile

Luxury and the power of enigma
How to pick the perfect event venue
How retailers must evolve the bricks-and-mortar experience with tech

Travel retail versus grey market: Luxury’s global challenges
The secret narratives of new luxury
5 steps to monetize a luxury brand’s data

Targeting millennials? Experiential marketing is the way
Protecting a brand online: A necessity, not a luxury
3 tips for the right online/offline balance in retail stores

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now