American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Top 10 controversies in China’s luxury industry for 2016
3 misconceptions about location-based services
7 ways to reduce shopping cart abandonment on mobile

How retailers can get the most out of Apple’s iMessage update
4 ways retailers can engage holiday shoppers via SMS
Unwed, digitally savvy millennials affecting luxury jewelry business

Mobile travel is not ready for take-off
4 principles of inflection-point detection and monetization
Chinese social media app Weibo’s comeback lures luxury brands

Advice for the executive: Focus on what you can affect
How text marketing can help court and maintain customer loyalty
What marketers should know about Amazon Go

How retail apps can improve user engagement and retention
Barron’s strategy to target millennials: launch new finance title
When millennials’ interest is high – and satisfaction is low

3 tips to tackle mobile for marketing and retail
Reach the unreachable with browser push notifications and emails
3 ways an app can drive in-store traffic

How retailers can close the mcommerce gap
New Portuguese designers: Interview with Carlos João Parreira, CEO of Lusitano 1143
Why social media and user-generated content are set to dominate email and Web

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now