American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

5 ways luxury fashion brands should market to millennial women
Guess who benefited most from Chinese shoppers in 2015?
Finally, Google invents the mobile browser

3 big mistakes brands make on mobile
How to boost holiday media without overindulging in redundant ads
Should SMS be taken more seriously for mobile app engagement?

How to create effective mobile videos
Mobile’s frothy, foamy funnels
5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers

Tiles, proxies and exact places: Building location audience profiles
6 ways to improve the checkout experience
How to prepare for increased mobile traffic over the holidays

Mobile ad blocking: Shifting the advertising paradigm
3 factors to consider when evaluating an app idea
Maximizing mobile behind-the-scenes in time for the holidays

Navigating a new path to purchase
5 app marketing tips for the holidays
Legal tips on cross-device tracking

Importance of good place (POI) data
Responsive design and the future of mobile commerce
How hotel chains can put more heads in beds with smart marketing

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now