American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Milton Pedraza

rimma@mobilemarketer.com

Why luxury brands need to get personal with today’s digital natives
Facebook may have a bigger link to luxury than you think
How influence works among the affluent

How luxury brands can revitalize WeChat growth in China
Luxury luggage: Keep cool and carry on
Luxury brands face crisis of meaning

Key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
Book excerpt: Meet the HENRYs
Pinterest 100: Top trends for 2019

EY: In the business of luxury, sexiness still thrives
5 things you might not know about the affluent Generation Z in China
New WeChat Luxury Index sheds light on key performance indicators

The changing behavior of affluent Asia-Pacific consumers in 2018: Part 2
The changing behavior of affluent Asia-Pacific consumers in 2018: Part 1
The rising potential of premium and entry-to-luxury segments

5 surprising facts about the luxury shopping habits of Chinese millennials
Luxury marketers’ Q2 2017 Web performance analysis
Luxury spending to double in China over next 10 years, says McKinsey

Luxury marketers’ Q1 2017 Web performance analysis
New: Q3 2014 mobile site performance benchmark report
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now