American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Tiffany supports salmon-friendly sustainable gold mining
Hong Kong hospitality sees downturn as protests continue
Prada presents commitment to sustainability in film project

Land Rover helps veterans trek across the UK
Porsche extends carbon-offset program to US
A. Lange & Söhne touts timing precision in motoring event

La Prairie backs glacier research in show of Swiss solidarity
Dior brings men’s pre-fall show to Miami
Audi teams with MLS to support soccer’s next generation

Madison Avenue BID delves into street history
Bentley reinterprets “flying B” emblem in ecological effort
Alibaba to bring “China Cool” to NYFW

Why Bremont is backing a mountaineering record attempt
Gucci focuses on diversity within with new role
Bally shares new outlook on adventure, conservation

Carolina Herrera empowers “good girl” coders
De Beers Group makes progress towards carbon-neutral mining
Porsche blends charity and cuisine in festival sponsorship

Rolex tees up for The Evian Championship
Defining the right social impact platform for your brand
Chanel takes on film festival sponsorship

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now