American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Audi brings automated driving to real-world environment
European luxury embraces sustainability while US preps for Paris Agreement exit
Hermès tells of Canadian landscape in limited-edition silk pattern

Missoni Home shares Italian joie de vivre with Saint-Tropez, France
LVMH spotlights internal environmental managers during Green Week 2017
Los Angeles’ Spago jumps the pond for London pop-up

Luxury descends on Cannes to debut products, host star-studded soirees
LVMH whittles down tech finalists from more than 500 submissions
Porsche produces its 1 millionth 911 model

For Gen Z, friends are most important influencers for purchase decisions
La Rinascente explores its cultural impact in centennial exhibit
Louis Vuitton brings its spirit of travel to South Korea

Glenmorangie reintroduces native oysters to purify waters off Scotland’s coast
Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency
London luxury goes on botanical safari

Chopard continues sustainability journey 20 years into Cannes sponsorship
BMW celebrates its history with artful look at the past
Omega to tout scientific appreciation at Starmus Festival

Photos from Luxury Roundtable 2017: Engaging Gens X, Y & Z
Dior explores founder’s dual couturier-perfumer role in exhibit
Longines Masters moves final leg of show jumping tour to New York

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now