American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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US remains top emigration destination for affluent Chinese: Hurun
Ecommerce is disruptive force in luxury retail
Africa to receive 25M travelers per year by 2022: Euromonitor

Why marketers struggle with personalization
Online retailers scout luxury childrenswear due to sector boom
Demand for rare whiskies at auction experiencing unprecedented growth

Traditional marketing plans do not work anymore
Brands must start building ads for Instagram Stories
Voice technology can inspire new consumer behavior

Global wealthy flocking to Australia for location, safety: report
How Chanel became the most social luxury brand
Outbound travel from China will be vital to travel brands

More than half of consumers trust computers more than people: report
Democratization of fashion is changing brands’ marketing strategies
Hotel brands need to improve performance of mobile apps: L2

Learn about creativity from the world’s top chefs
Louis Vuitton, Gucci are luxury leaders in Q1 performance: report
Judith Leiber: Dusting off a luxury brand

China is the biggest driver of global luxury growth: McKinsey
Smartwatches have promising future: Connected Intelligence
Gucci infringement case against Forever 21 shows limits of trademark rights

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now