American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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What is the real value of NFTs for luxury brands?
Creating the sound of luxury
Posting photos to Instagram without a license leads to legal woes for brand

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
The knotty relationship between luxury and CSR
How brands can win over Gen Z and millennial shoppers

Breaking the chain of gender inequality
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
How brands can use data to make digital experiences more human

How to produce effective digital content
Touchless clienteling powers an elevated store experience
Challenges and opportunities that deliverable-based pricing represents to marketing

How to use TikTok for influencer marketing campaigns
The future of privacy with Apple’s iOS 14 updates
Why luxury brand hate matters

In-car tech experience should match iPhone’s: Edenspiekermann CEO
COVID-19 and fashion: Lingering effects in 2021 and beyond
Meeting changed customer engagement expectations

Reinventing market research in the era of consumer data empowerment
Creating smarter ad experiences in auto marketing
How luxury brands will leverage digital to deepen the VIP experience

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now