American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Are brands misunderstanding Instagram engagement?
Are you really a digital business, or just faking it?
Gucci is leaving Louis Vuitton in the dust online

3 email tips for luxury retail
Frenemies: Luxury brands and social media
Q3 2017 luxury site performance analysis

How brands and influence marketers can avoid trouble with the FTC
Why emotion is key to ecommerce
Chatbots to transform holiday shopping

Building digital commerce for millennials
Amazon’s one-click patent expiration: Boon for ecommerce checkouts
Prepping the Web site before your next online ad campaign

Apple’s iOS 11 browser update threatens online advertising, publishing
Shoppable video worth a serious look
Brands must start building ads for Instagram Stories

How Chanel became the most social luxury brand
5 ideas for luxury brands to boost ecommerce
End of keywords. Enter visual search

Luxury brands need a comprehensive search strategy
Email open rates up 4.2 percent: study
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now