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Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.

Beacons alone will not shine a light on the full customer experience picture, from mobile to in-store. The technology is still limited and may prove difficult to scale.

How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?

China Luxury Advisors’ take on the evolution of Chinese luxury shopping next year and what it means for brands and retailers as consumers shift behavior.

The media industry is facing significant changes in 2016 as media companies and brands double-up their efforts to adjust to digitally savvy consumer needs. These shifts will pave the way for new advertising services and partnerships, as well as foster greater creativity focused on delivering more innovative content to consumers.

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.

We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it.

I am a mum of two young children and I am also client services director for an agency specializing in beauty, luxury and healthcare brands. So the time I spend in a day spa is at an absolute premium, carefully chosen based on trusted recommendations.

We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.

A recent survey found that 73 percent of brands think they care for consumers, while only 36 percent of consumers agree, highlighting a major, yet easily avoidable, problem in the consumer/brand relationship.

We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.

For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.

Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.

Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it.

Post-Black Friday and into the holiday season, retailers are evaluating their discounting policies. The question is, are these really discounts?

Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy.

Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.

Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more interested in substance, craftsmanship and quality than a brand name, high price tag or status object.