American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Go ahead, admit it: these new PC sites suck
Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Designing a mobile presence

Is there an affluent mindset, and does it affect the way they buy?
Office for mobile is key to Microsoft’s future. Anyone home?
Preparing for a mobile-led shift in consumer behavior

Three things marketers must demand in 2014 without fear or favor
Facebook, Twitter turning media companies: drawing blood from stone?
Mobile banking and tweens

Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years
StoryBranding: Creating stand-out brands through the power of story
How apps drive Super Bowl engagement opportunities

8 top tech trends for media to watch in 2012
A blueprint for luxury brands to go mobile
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now