American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Consumer packaged goods

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6 ways how consumer goods and services will transform post-pandemic
Digital engagement increasingly influences beauty purchases
Healthfulness, indulgence win today’s consumer

Ecommerce growth will slow over next 3 years: BCG
True omnichannel shopping experiences still years away: BRP
Luxury exceeds $1T mark due to art, auto and travel sectors: Bain

Local Chinese brands gaining market share from foreign competitors: Bain
China slowdown offset by “high-speed” households: report
Ultra-affluent most likely to spend on luxury vacations: report

62pc of global execs think customer loyalty is fading: Bain
South Korea emerging as top global tastemaker: L2
Interior Brazilian cities poised to ignite next wave of growth: BCG

90pc of product-related online activity in China used to educate: BCG
Holiday spending expectations exceeded by 24pc: report
92pc of affluent consumers made online purchase in Q4 of 2013: report

77pc of affluent millennials optimistic about economy: report
Expert content lifts purchase intent more than branded user-generated media
Young affluents provide the best growth potential: study

The global retail store is dead, claims BCG
L2 Think Tank is 2013 Luxury Researcher of the Year
40,000 identified sellers hawking counterfeit beauty and health products: study

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now