American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Fragrance and personal care

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Inclusivity, authenticity win over modern beauty buyers
Pop idol alliances key for beauty engagement in China: Gartner L2
Fragrance sector sees gifting turnaround in 2018

Luxury brands need to capitalize on growth in men’s makeup
Facebook exec on how to tap mobile in beauty care
Muslim consumers growing spend on lifestyle categories

Beauty facing omnichannel opportunity as shoppers blend in-store, online
Influencer mentions do not necessarily mean engagement in skincare: report
Beauty industry booming, but evolving: Fashionbi

Health, personalization will be most important in 2018 beauty launches: report
85pc of beauty marketing centered on social media
Consumers seek cosmetics with added skincare perks

Instagram overtakes YouTube as top influencer channel for beauty
Pink bottles, sweet scents top fragrance trends for 2018: report
Digital driving majority of luxury ad spend growth

Sustainability, Asian markets to drive global cosmetics sales: report
Beauty brands face balancing act on animal testing
Digital efforts, China bolstered Estée Lauder’s sales growth last year

Luxury cannot afford to ignore consumers of color
Fragrance ad spend drops from holiday season to Valentine’s Day
Independent beauty brand sales grew 43pc last year, blowing past big names

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now