Marketing

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Personalization, omnichannel key to reaching discerning HNWIs

January 3, 2019

Cartier’s Too Faced partnership helped drive earned media growth

December 26, 2018

Gucci, Chanel on most affluents’ holiday wish lists

December 24, 2018

Generational understanding crucial for luxury marketers’ success

December 19, 2018

Luxury shifting from material goods to mindfulness: Euromonitor

December 14, 2018

Scarcity preference is learned childhood behavior: study

December 13, 2018

Sustainability, wellness driving social conversations in 2018

December 12, 2018

Pinterest 100: Top trends for 2019

December 12, 2018

Financial advisors need to share more information to HNW clients

December 6, 2018

Millennial Asian, Hispanic Americans growing into powerful luxury force

November 30, 2018

Western influencers build brand equity, while KOLs seek sales

November 29, 2018

EY: In the business of luxury, sexiness still thrives

November 28, 2018

Deloitte: Being undisruptable means connecting. But how?

November 20, 2018

Deloitte: How the unshakeable world of luxury got disrupted

November 19, 2018

Now is the time for fine tuning influencer campaigns: report

November 16, 2018

Facebook exec on how to tap mobile in beauty care

November 14, 2018

Social influencers in China carry more weight: Launchmetrics

November 13, 2018

Muslim consumers growing spend on lifestyle categories

November 6, 2018

Social influencers hold sway for HENRY buying decisions

November 5, 2018

Social and search holiday advertising: Boom or bust?

October 26, 2018

AI helps retailers to be human

October 25, 2018