Marketing

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Louis Vuitton tops rankings of most valuable luxury brands

May 29, 2018

Luxury brands must start investing in Gen Z – now

May 24, 2018

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Digital driving majority of luxury ad spend growth

May 16, 2018

3 ways for retailers to improve their email marketing campaigns

May 16, 2018

Preparing for Gmail’s passive opt-out unsubscribe feature

May 9, 2018

Measuring personalization: Moving beyond campaign-centric metrics

May 7, 2018

Facebook’s advertising strength will withstand Cambridge Analytica controversy: Forrester

April 27, 2018

Can you hear what your customers are not saying?

April 27, 2018

Challenging stereotypes of Gen Z: What luxury brands should know

April 25, 2018

Gucci, Louis Vuitton, Mercedes among most loved brands in UK

April 24, 2018

Do not slow digital’s growth

April 23, 2018

Chasing status: Keeping up with the changing definition of premium

April 20, 2018

7 critical areas for store-channel improvement

April 13, 2018

Influencer marketing adoption grows as brands seek Gens Y, Z

April 10, 2018

Measuring consumer sentiment can help brands avoid controversy, crises

April 10, 2018

How brands can use emotion to build connections with consumers

April 9, 2018

Balenciaga footwear leads to content, conversations

April 6, 2018

Marketing planning needs a makeover: Forrester

April 6, 2018

Conversational customer connections will transform marketing

April 6, 2018

Chinese New Year efforts leaned on technology, tradition: report

April 2, 2018