Marketing

No categories

Luxury struggles to find balance between visibility and exclusivity

May 19, 2017

Luxury marketers’ Q1 2017 Web performance analysis

May 19, 2017

Social media, mobile-first ecosystem has spurred Chinese individualism

May 15, 2017

65pc of affluents in developing economies plan to spend more on luxury in 2017: YouGov

May 11, 2017

Emerging luxury consumers overwhelmingly confident in personal finances

May 8, 2017

73pc of Gen Y opt for health over wealth, says Cassandra SVP

May 5, 2017

Gen Z brings challenges that will keep luxury awake at night: A.T. Kearney

May 4, 2017

FHH’s new metrics label 64 watchmakers as true haute horologists

April 27, 2017

From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat

April 27, 2017

Mobile and TV-connected devices account for 75pc of all video views

April 26, 2017

Gucci, Michael Kors among the worst brands at leveraging email marketing, says L2

April 25, 2017

Watch sector’s digital shortcomings drive sales to gray market, says L2

April 24, 2017

China’s progress with mobile payments likely to be replicated

April 24, 2017

Gamification marketing to overtake traditional media spend: Fashionbi

April 21, 2017

Print’s dominant role in luxury ad spend to succumb to digital: Zenith

April 19, 2017

Chinese market commands localized insights for foreign brand success

April 18, 2017

Cross-border ecommerce efficacy hinges on localized content, service: L2

April 14, 2017

For video marketing, luxury fans demand more access: report

March 31, 2017

Luxury watchmakers allot up to 50pc of marketing budget for digital

March 27, 2017

Billionaire population shrank 3.1pc in 2016: Wealth-X

March 23, 2017

Influencer trends suggest huge potential for luxury brands: report

March 23, 2017