Marketing

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Psychology studies offer tips for marketing executives

November 4, 2015

Millennials lowest spenders, but most common luxury shoppers: report

November 3, 2015

Affluent majority would rather spend on travel than material goods: report

November 2, 2015

Mobile search practices evolve in Mobilegeddon’s aftermath: report

October 30, 2015

70pc of millennial women want push-notifications for an immediate-use offer: report

October 26, 2015

Bangladesh’s MAC population offers opportunities despite consumer weariness: BCG

October 23, 2015

Experience, emotion key to luxury consumers’ hearts for foreseeable future

October 22, 2015

Women neglected by marketers despite making two-thirds of household purchases

October 22, 2015

High-end spirits category flourishing due to “sensploration” culture

October 19, 2015

Luxury now dominated by social connection, says Future Laboratory

October 13, 2015

Disconnect between consumer habits, ad spend still remains

October 12, 2015

99pc of Balmain’s Paris Fashion Week social actions from Instagram

October 9, 2015

Mobile innovators Facebook, Apple and Amazon build brand value fastest: report

October 8, 2015

Embracing changing consumer traits key to future brand building

October 5, 2015

Apple Watch app development slows as benefits prove elusive: report

October 2, 2015

Italian designers see 324pc social action increase during fashion week

October 1, 2015

How do luxury advertisers spend their holiday marketing budgets?

September 18, 2015

Localization presents obstacles, opportunities for brands: L2

September 18, 2015

Future of luxury marketing is in HENRYs

September 17, 2015

Brands must consider consumer preferences during holidays

September 17, 2015

Luxury brands continue to lag in omnichannel retail: report

September 15, 2015