American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Affluents in Asia looking to reward themselves post-COVID: Agility
People and planet must be at the heart of business: Positive Luxury founder
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US versus China: The affluent consumer’s mindset post COVID-19
Luxury recovery in China likely to determine industry trajectory in coming years
Creativity, empathy key to engaging with consumers: Moët Hennessy exec

Luxury flagships will remain key for brands to connect with consumers
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One in four high-net-worth individuals expect their wealth to decrease temporarily

Changing behaviors, priorities could usher in new luxury consumers post-COVID
Gold mining companies focus on economic, environmental issues with CSR projects
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Chanel taught me everything I need to know about luxury
Introducing Luxury Women to Watch 2021
Dior Parfums taps Charlize Theron to lead #ChinUp campaign

Kering Foundation focuses on domestic violence awareness in filmmaking contest
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3 digital strategies to improve your luxury brand’s ecommerce performance

Kenzo, with WWF partnership, supports effort to double population of wild tigers by 2022
Generational differences persist among holiday shoppers: report
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now