American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Brands not meeting expectations for diversity in advertising: Getty Images
Luxury brands should cater to consumers socializing at home
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Embrace change so that your business may survive
Influencer brand tribes hold promise post-COVID-19
Focus on hospitality element vs. simply sanitation measures for travel to rebound

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Digital transformations key for post-COVID workforce: BCG
Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires
Chinese brand Li-Ning’s new collab seen at first live Fashion Week since COVID-19

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New era of broadcast selling for retailers: Third place in-store
US retail foot traffic dips again, delaying return to normal

China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
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AI: Standing out in a sea of buzzwords

LVMH touts educational efforts for International Youth Day
L’École Asia Pacific engages affluent families with creative contest
How consumer spending fared so far through 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now