American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
How to accelerate your business post-pandemic
Affluents expect to purchase new homes, with new motivations after COVID
Hennessy celebrates cognac anniversary with special tastings

The new rules of driving aspiration for luxury brands
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A reckoning is coming for retail: Get ready

Bloomingdale’s launches Shop for Good for COVID-19 relief
Luxury consumers seek meaningful jewelry purchases: PGI
Disconnect exists between brand commitment and execution of diversity and inclusion initiatives

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Why you should not put partnership marketing on hold
NRF shares concerns over economic recovery as COVID spreads

Preference for online shopping will continue through holidays: survey
Luxury brands must think like gladiators to woo China’s youngest consumers
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Fashion ad spend down, with some bright spots: report

Dior joins UNESCO educational response to COVID-19
Prime real estate prices dip beyond Asia in Q2: Knight Frank
What are Hong Kong’s hurdles and opportunities for luxury brands?

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now