American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Store closures cleave retail into haves and have-nots as March revenue drop is worst on record
April 15, 2020
Luxury market will take years to recover from COVID-19
April 15, 2020
Right discount: Best coupon marketing strategies for 2020
April 15, 2020

Managing remote teams: 8 mistakes to avoid
April 15, 2020
IMF’s take on lockdown: “Worst economic downturn since the Great Depression”
April 14, 2020
LVMH Prize’s top gong scrapped for this year over COVID-19
April 14, 2020

Brands should nurture loyal wealthy customers as retention is key to bounceback
April 14, 2020
12-step pre-recovery checklist for CEOs
April 14, 2020
Implications for the fashion, apparel and beauty industries due to the coronavirus
April 14, 2020

Coronavirus impact on marketing budgets
April 13, 2020
Four Seasons is most Instagrammed luxury hotel brand worldwide
April 13, 2020
US government stimulus to help lockdown-affected brands and retailers has contradictory provisions
April 10, 2020

The WeChat Luxury Index 2020: Content is no longer king
April 10, 2020
McKinsey: Perspective for the luxury goods industry during and after coronavirus
April 10, 2020
Three out of five U.S. consumers believe retail stores should reopen by May-end: study
April 9, 2020

Affluent consumers cannot wait to go on vacation: study
April 9, 2020
Splurge, not save: The changing dynamics of the Indian luxury consumer
April 9, 2020
An ode to the display banner ad more than 25 years later
April 8, 2020

Can Gucci do the renegade? Luxury brands in the era of TikTok
April 7, 2020
How the COVID-19 coronavirus – and my own diagnosis – changed how I do business
April 7, 2020
In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
April 6, 2020

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions