American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Implications for the fashion, apparel and beauty industries due to the coronavirus
Coronavirus impact on marketing budgets
Four Seasons is most Instagrammed luxury hotel brand worldwide

US government stimulus to help lockdown-affected brands and retailers has contradictory provisions
The WeChat Luxury Index 2020: Content is no longer king
McKinsey: Perspective for the luxury goods industry during and after coronavirus

Three out of five U.S. consumers believe retail stores should reopen by May-end: study
Affluent consumers cannot wait to go on vacation: study
Splurge, not save: The changing dynamics of the Indian luxury consumer

An ode to the display banner ad more than 25 years later
Can Gucci do the renegade? Luxury brands in the era of TikTok
How the COVID-19 coronavirus – and my own diagnosis – changed how I do business

In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
Communications in a pandemic: Why now is not the time for silence
The verdict on Shanghai Fashion Week

How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
With no trade shows, ramp up PR, content marketing and digital outreach
How resale, rental and flex payments can put luxury within reach – especially now

“Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report
COVID-19 to have “limited impact on China’s overall economic growth”: Chinese academic
Finding unexpected value in unprecedented times

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now