American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Risks to China’s growth in luxury retail
5 factors affecting PR in 2022
World War Z: Connecting with the largest generation in US history

4 challenges facing retailers this holiday season
Introducing Luxury Women to Watch 2022
How the pandemic is reshaping luxury and consumer attitudes

Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits
Luxury’s perception evolves as the business grows more inclusive and attainable
How Google’s new algorithm could kill your business

Typography firm’s legal woes shows problems of protecting creations without IP rights
What is the real value of NFTs for luxury brands?
Creating the sound of luxury

Posting photos to Instagram without a license leads to legal woes for brand
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
The knotty relationship between luxury and CSR

How brands can win over Gen Z and millennial shoppers
Breaking the chain of gender inequality
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal

How brands can use data to make digital experiences more human
How to produce effective digital content
Touchless clienteling powers an elevated store experience

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now