American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Drivers feel disconnected from auto technology: J.D. Power
Former Volkswagen Group chairman Ferdinand Piëch dies
LVMH joins effort to battle Amazon forest fires

61pc of online shoppers seek live chat options: report
Yin and yang of the Chinese luxury marketplace
Hublot commits to rhino conservation cause

Tag Heuer furthers Formula E presence with Porsche partnership
Montblanc gives back with tennis collaboration
Fashion Pact aims to enact environmental change through united goals

Customer reviews, UGC can help cut down on fashion returns: report
Automakers’ consumer satisfaction slips as quality, value scores decline
Half of affluent travelers seek off-the-beaten-path escapes

Webinar on Sept. 18: “Holidays 2019: Happy or Not?”
Revlon’s cautionary tale: The changing nature of influencer marketing
Webinar on Sept. 19: “How to Win the Holiday Showdown”

How to make platform choices for ecommerce in China
Chinese customer is most demanding: DLG event keynoter
Audi to promote e-tron around Emmys

LG Signature blends art, technology in IFA appearance
Service, entertainment – not technology – shaping retail’s future
4 trends in beauty from Cosmoprof 2019

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now