American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Caribbean, Asian destinations seeing the most growth for summer travel
Key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
Personalization, gamification top differentiators of loyalty programs

Must-know basics of trademark law for the luxury business
DPA research aims to clear up diamond misconceptions
Chinese, American affluents most likely to spend big on wellness travel

$2M-plus home sales drop as inventory grows: Redfin
AI delivers the ultimate luxury
Bulgari takes SerpentiForm exhibit to Chengdu

Ad fraud decreasing despite increase in digital ad spend
Retailers are learning to tap technology for bricks-and-mortar loyalty
Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers

Luxury labels invest in influencer marketing with bigger budgets
Financial services could face disruption from maturing millennials
BMW returns to Gallery Weekend Berlin in art alliance

Chopard inks racing partnership with Porsche Canada
Outdated POS poses challenge for omnichannel retail: BRP
Skechers shoe patent dispute with Eliya: You be the judge

Real estate in declining markets still the priciest: Redfin
Retail apocalypse continues: 75,000 US stores to be forced to close by 2026
Leverage branded cryptocurrencies to increase customer loyalty and drive revenue

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now