American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Challenges and opportunities that deliverable-based pricing represents to marketing
How to use TikTok for influencer marketing campaigns
The future of privacy with Apple’s iOS 14 updates

Why luxury brand hate matters
In-car tech experience should match iPhone’s: Edenspiekermann CEO
COVID-19 and fashion: Lingering effects in 2021 and beyond

Meeting changed customer engagement expectations
Reinventing market research in the era of consumer data empowerment
Creating smarter ad experiences in auto marketing

How luxury brands will leverage digital to deepen the VIP experience
Fashion and luxury’s future tied to technology innovations
Why direct mail never deserved to go out of fashion

Trade secrets: What fashion and luxury goods companies need to know
Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic

The boss belongs on the shop floor: Lessons for luxury from Elon Musk
Turn to Walmart, Walgreens and Target to distribute COVID-19 vaccines to US consumers
As luxury adapts to pandemic, mind the legal challenges ahead

Evaluating the viability of AI in the workplace
5 trends that will affect sales craft in 2021
Managing an ecommerce pivot during an economic crisis

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now