The anatomy of Fenty’s success
A myopic focus on social media as the only growth explanation ignores the complex web of factors that help to explain the rise and prominence of the Fenty brand collective.
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Data can guide customer experience improvements
NEW YORK – Data-driven decisions are essential to improving the customer experience, from the supply chain to ecommerce.
Leadership must spearhead CX transformations
NEW YORK – As the importance of customer experience becomes more apparent, a growing number of luxury brands are navigating changes in their emotional identities.
Jaguar Land Rover leverages 3D tech to protect production workers
British automaker Jaguar Land Rover is promoting workplace safety and innovation with the development of a 3D printed glove meant to protect employees.
Pure-play etailers seeing fastest fashion ecommerce growth: Fashionbi
Ecommerce is becoming an increasingly significant portion of the luxury fashion business and it is driving much of the category’s growth, as consumers seek out better selection and simplified shopping.
Personalization can work between retail merchandisers and vendor brands
Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.
Younger consumers drive fine timepiece growth as watch sales hit $9.5B
Propelled by smartwatches, total watch sales jumped 17 percent in the 12 months ended June 2019, according to data from NPD Group.
Kering commits to carbon neutrality in latest sustainability move
French luxury group Kering is making another push towards sustainability by announcing its plans to become carbon neutral across its supply chain.
Less than a third of Gen Z prioritizing car ownership: Experian
As Generation Z consumers grow up, many are unmotivated by traditional markers of adulthood, with only 30 percent interested in car ownership as a financial goal.
Green is the new black: Backing the Fashion Pact
The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.