Visa’s annual Global eCommerce Payments & Fraud Report, in partnership with the Merchant Risk Council, listed returns fraud as the leading form of online abuse for the first time.
The digital landscape is saturated with in-the-moment messaging, making it difficult for brands to stand out and connect with their target audience.
Recent campaigns that show AI-generated audio campaigns actually increase the need for human creativity.
Per recent research by Deloitte, around 50 percent of those surveyed in India want to spend more on experiences than on physical possessions.
Marketing budgets are only 7.7 percent of company revenue in 2024, down from an average of 11 percent in the preceding four years.
The common thread among the legal, real estate and luxury sectors is the critical need for meticulous financial tracking, stringent regulatory compliance and strategic planning.
Many B2B ads end up looking more like a reformatted version of a sheet from a conference than a memorable concept.
It is increasingly clear that the future of marketing is intrinsically linked with AI.
Partnership and affiliate programs have emerged as powerful tools, promising heightened visibility, expanded reach and enhanced brand engagement.
When it comes to jewelry, Gen Z is instigating new trends, forcing high-end and luxury jewelry retailers to sit up and take notice.
