Majority of consumers find digital advertising unconvincing
Most consumers are reluctant to believe that their purchase decisions are based on digital advertising, according to a new report.
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LVMH Prize changes name to honor Karl Lagerfeld
Luxury conglomerate LVMH is honoring the memory of late designer Karl Lagerfeld by renaming its Prize for Young Designers after him.
Technology, brand values will guide future of CX
Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.
Drivers feel disconnected from auto technology: J.D. Power
Drivers’ reactions to in-vehicle safety technology vary widely based on automaker, with many consumers remaining wary towards the automated features manufacturers have been emphasizing.
Former Volkswagen Group chairman Ferdinand Piëch dies
German automaker Volkswagen Group is remembering its longtime CEO and chairman Ferdinand Piëch for his role in automotive history.
LVMH joins effort to battle Amazon forest fires
Conglomerate LVMH Moët Hennessy Louis Vuitton is donating to the effort to fight wildfires in the Amazon.
61pc of online shoppers seek live chat options: report
Quality customer experience is essential to online retail, with consumers more likely to purchase from brands that provide high levels of service and flexibility.
Yin and yang of the Chinese luxury marketplace
Hangzhou, CHINA – Chinese consumers are known for their love of high-end luxury goods, but like many consumers around the world, they are also looking for brand purpose in what they buy.
Hublot commits to rhino conservation cause
Swiss watchmaker Hublot is putting attention on the problem of rhinoceros poaching through a partnership with a conservation organization.
Tag Heuer furthers Formula E presence with Porsche partnership
Swiss watchmaker Tag Heuer is teaming up with German automaker Porsche to take their motorsports relationship into electric street racing.