7 trends that will make or break your client relationships
Customers are changing faster than retailers are adapting.
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Brands herald 2022 with new tech and legal strategies
Because NFT value is still volatile, brands should approach with some caution, but should keep an eye on possible advantages of the new technologies.
4 critical elements to improve digital branding efforts
Businesses must get digital, or they may become invisible.
4 mistakes ecommerce marketers make when measuring return on ad spend
When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.
What will successful ecommerce marketing look like in 2022?
Ecommerce marketers are currently bracing themselves for another year of turbulence in the marketplace.
Indian consumers shifting from status signaling to self-transcendence
Though luxury in India is at a nascent stage, the notion of luxury is undergoing a transformation.
Risks to China’s growth in luxury retail
China is as an integral player in luxury retail sales, accounting for 35 percent of all luxury sales across the globe.
5 factors affecting PR in 2022
The “digital nomad,” once little more than a thought experiment for bleeding-edge firms, now seems poised to become the new normal.
World War Z: Connecting with the largest generation in US history
Gen Z can help your company grow or take you down with two thumbs.
4 challenges facing retailers this holiday season
Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.