Audi, Porsche owner establishes sustainability code for partners
Automaker Volkswagen Group is heightening sustainability in its company, hoping to combat a negative image after its emissions scandal.
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Younger shoppers most interested in AI-powered assistance: Invoca
As brands and retailers continue to invest in artificial intelligence and other automated services to enhance customer experiences, the majority of consumers feel frustrated when they cannot opt for human interactions.
LVMH plans Dubai watch presentation
Conglomerate LVMH Moët Hennessy Louis Vuitton is adding to its watch events for 2020 with the launch of an exhibition in Dubai.
Consumers expect high return for personal data: A.T. Kearney
Consumers are increasingly becoming aware of the value of their personal data, leading them to be more discerning about how they share their data with organizations and marketers.
Introducing American Marketer: new marketing-focused sibling events brand to Luxury Daily
For a $500 billion spending category that has been totally upended and spoiling for more, marketing has surprisingly few big-picture, idea-driven, problem-solution conferences or webinars nationwide. American Marketer aims to change that.
Why the 3-way match cannot prevent overpayment or fraud
The three-way match, which cross-references invoices, purchase orders and receiving documents before issuing payments, has been considered the industry-standard procedure in accounts payable departments for years – until now.
Introducing American Marketer
For a $500 billion spending category that has been totally upended and spoiling for more, marketing has surprisingly few big-picture, idea-driven, problem-solution conferences or webinars nationwide. American Marketer aims to change that.
Editorial calendar for 2019-20
Here is the 2019-20 editorial calendar for American Marketer’s conferences, webinars and awards. The events are geared to helping inform, educate and inspire executives and decision-makers at brands, retailers, agencies, publishers, market researchers, platforms and service providers.
Digital natives expect bricks-and-mortar stores to leverage more tech
Generation Z and millennial consumers are the age groups most likely to shop at bricks-and-mortar stores, but they are also the most interested in retail stores incorporating emerging technology.
Hoteliers should approach room service as extension of travel experience
As luxury hospitality groups continue to offer more gourmet and experiential dining options, many are neglecting to invest in room service because of the high costs.