How print can help luxury brands connect with digital consumers
Since the onset of the coronavirus pandemic, in-store shopping has seen a sharp decline. And, beyond the pandemic, luxury consumers are changing.
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Why HENRYs still should be a key target for luxury brands
In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.
5 steps to designing and implementing a client win-back program
The sad truth is that you are going to lose customers. A Zendesk study found that 66 percent of business-to-business customers left after one bad experience.
FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
This year’s event will include speakers from Bulgari, Burberry, Cartier, Dior, Estée Lauder, Ferragamo, Kering and Prada.
How marketers can gain from AI chatbots
Businesses that have not yet invested in basic automation systems such as consumer-facing chatbots must now grapple with the question of whether to invest time and capital into the development of such systems.
10 insensitive words you need to stop using right now
The way we use language changes as the culture at large changes, and the trend is towards respectful, people-first language.
How the design industry is adopting the luxury business model
The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened.
What to expect on Singles’ Day 2020
We are approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. This will be the longest and most complex Double 11 ever.
Essential email marketing tips for luxury brands
Email marketing – a longstanding digital marketing practice that offers a direct touch point to consumers – has increased in importance this year.
Bulgari supports historic preservation in new exhibit
Italian jeweler Bulgari is reaffirming its support for preserving Roman history by helping unveil a new exhibit.