Luxury market growth continues as Chinese, Gen Z influence increases: Bain
In 2018 the overall luxury business grew 5 percent to $1.4 trillion, primarily propelled by rising demand from affluents in mainland China.
Search Results for:
Now is the time for fine tuning influencer campaigns: report
Social influencer marketing has grown in popularity and this year has become an established tactic, but now brands need to fine-tune their practices.
Consumers buy into brand values: Balenciaga CEO
HONG KONG – Buzzy fashion label Balenciaga feels it has a responsibility to use its position and popularity as a platform for causes it cares about, according to the label’s CEO.
Unique experiences competing with luxury purchases
HONG KONG – Affluents today not only have access to some of the best and most unique products on the market, but they are also able to spend time and money on experiences not available to the average consumer.
Opportunity abounds in luxury fashion, says Farfetch founder
HONG KONG – As consumers of luxury goods change their shopping habits, sales of high-end fashion are primed for steady growth as retailers continue to embrace ecommerce.
Brands must sell a lifestyle, values: Ralph Lauren CEO
HONG KONG – Heritage brands must do more than focus on the quality of their products, but instead keep in mind the customer foremost to create valuable experiences.
Facebook exec on how to tap mobile in beauty care
The beauty industry, once dominated by offline channels, is undergoing a period of disruption regarding the manner in which consumers discover new trends, compare brands and buy products.
Social influencers in China carry more weight: Launchmetrics
HONG KONG – While social media and digital forms of advertising are becoming a more integrated part of luxury brand’s strategies, traditional media still plays a part in the West.
Experience key to shaping luxury aviation for today’s travelers
HONG KONG – Personalizing customer experiences instead of focusing simply on product and service offerings is crucial for luxury aviation companies to differentiate themselves.
Alibaba sets eyes on leading global commerce
HONG KONG – On the heels of another record-breaking Singles’ Day, an Alibaba executive made it clear that the Chinese ecommerce giant has even bigger goals in mind.